• The Acquisition Campaign

  last modified October 25 by tomlowenhaupt

­The tasks to acquire the .nyc TLD are coordinated from this page. Dive in and help shape your future.

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Acquisition Timeline

Below is the .nyc TLDs historic timeline and our expectations about developments as of October 10, 2008. See ICANN's June 2008 estimated timeline here.

                        2010

  • ­ ­­ Q3 2010 - The .nyc registry goes live (est.).

            2009

  • Q4 2009 - ICANN appro­ves .nyc TLD application (est.).
  • July 2009 - ICANN accepts new TLD applications (est.).
  • March 2009 - ICANN issues RFP for new TLDs (est.).
2008
  • December 2 - De­cember 5, 2008 - IGF, Hydeabad, India.
  • November 2-7, 2008 - ICANN, Cairo.
  • October 24, 2008 - ICANN posts Draft RFP for new TLDs.
  • February 15 - Comments filed at NTIA on JPA (Joint Project Agreement with ICANN). See filing.
  • January 22 - Presentation on 2.0 features of The Civics Project. ­Report.
2007
  • December 2007 - IRS 501(c)(3) application filed with U.S. Treasury.
  • November 12-15, 2007 - Internet Governance Forum (IGF) in Rio. Connecting.nyc invited to participate on panel. See the report.
  • October 29 - November 2, 2007 - ICANN board meeting in Los Angeles. See the report.
  • June 23-29, 2007 - ICANN meeting, San Juan, Puerto Rico. Connecting.nyc Inc. participates on new TLDs panel. See the report.
  • April 11, 2007 - Connecting.nyc Inc. created as N.Y.S. not-for-profit corporation to acquire, develop, and operate the .nyc TLD.
­­2006

2001

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­The ICANN (Internet Corporation for Assigned Names and Numbers), the organization that issues top level domain names (TLDs), has initiated a process that will result in additional TLDs being issued in 2009. (See the Acquisition Timeline at right.)

Now that the ICANN has issued a New TLD Policy that will allow New York City to acquire the .nyc TLD, we will focus our efforts on organizing the community behind our application, developing the application, getting it approved and the .nyc TLD activated.

Many tasks have been completed - business plan, incorporation as a N.Y.S. not-for profit, website, wiki, blog – and many more lie ahead. This page id­entifies and coordinates the identification and assignment of tasks to acquire the .nyc TLD.

The following Key Task Completion Report offers a snapshot of our progress as of August 8, 2008.

progress-bar-chart-august-2008.1.jpg

The following identifies opportunities for involvement and ­rough estimates of task completion.

  • Framework - Create a legal form, organizational structure, identity - mission, name, logo, etc. - to support the effort. See the Operating Environment for details. (75% complete.)
  • Generate Local Support - Prepare a demonstration of support from city residents, government, businesses, and institutions. See the local networking opportunities page for ways you might help. (55% complete.)
  • Marketing - Generate media in support of local, national, and global campaign to acquire the .nyc TLD. Convince the ICANN that a .nyc TLD benefits all Internet stakeholders. (20% complete.)
  • TLD Application Preparation - Oversee and help prepare proposal responsive to ICANN RFP. Proposal is to highlight benefits New York City and the Internet. The RFP will require an application fee in the "low six figures". (See the ICANN TLD Application Process page for details.) The application development period will be short and expensive. (15% complete.)
  • Gain ICANN Approval - In previous instances, the review and award process has been long. ICANN's board members represent the global Internet community and are not readily available for face to face expositions. A variety of channels must be used to inform the traditional Internet stakeholders and ICANN board members about the need for, and benefits of, the .nyc TLD. See TLD application processing diagram.
  • Operating & Development Environments - The broad outline of the operating and development environments must be readied for inclusion in the TLD application. The Operating Environment's Domain Name Allocation Plan (DNAP) and theregistry's operation plans must be detailed in the application. And the Development Environment must be presented with general direction and modesty.
  • Advisory Network & Board of Directors - The Campaign evolved from a Community Board's desire to see the city prosper in an Internet era. Public participation and control of of the TLD is vital. This wiki, our advisory network and board of directors are part of the effort to assemble that control. See the duties and opportunities in these governance areas here. (35% Complete.)
  • Budget - The budget requirements will become more clear with the publication of the draft RFP in October 2008. Best current estimates are to gather a budget of 500K with 150K for the ICANN's application processing fee.
  • Financing - Our philosophy is to thoroughly scope the situation, create a viable plan, and present our initiative to funding sources. A few opportunities have arisen for focused development support with applications submitted to several organizations. Moderate success, i.e., ability to continue to forward to organization's mission, has been achieved. A more robust financing campaign will be initiated during Q3 2008. Because of the sensitivity of these matters, we have moved the financing campaign to a private wiki page. Should you be interested in helping out in this area, email the director.

Media Coverage

  • Wall Street Journal, October 13, 2008 - "Naming Rights - Are you plagued by a bad online address? You may soon have a shot at a better one"
  • Orlando Sentinal - October 13, 2008 - What's in a dot.com name ... .orlando? .disney? .whatever you want?
  • New York Times, June 27, 2008 - "New Flavors for Addresses on the Web Are on the Way"
  • New York Times, June 9, 2008 - "Dot-What? Will_This_Name_Happen.nyc?"
  • USA Today, June 27, 2008 - "Internet Group Open Door to Domains Beyond .com"
  • International Herald Tribune, June 26, 2008 - "Internet Agency Relaxes Rules on Domain Names"
  • Other

Marketing Materials - Extant

Fliers and other marketing materials are available here.

Marketing Materials - Needed

Suggestions for needed materials such as videos, animations, games, a jingle, and events may be found on the marketing materials page.

Digital Campaigns

With the social networks boom, many opportunities exist to promote and develop the .nyc TLD. We've opened accounts on the following, but day to day management is lacking. HELP!

  • Facebook - Started this group on August 22, 2007 and this cause on October 25, 2007. Add your two cents.
  • Idealist.org - Initiated on August 17, 2007
  • MySpace -
  • Meet-up - To support local meetings in support of the .nyc TLD.
  • Ning - Started February 3, 2008
  • Pmog - A useful game for leading supporters around city websites in a search for supporters of .nyc.
  • I'm On Board - This page guides a mechanism for organizing support for the .nyc TLDsacquisition.
  • The Point - It's like a tipping point for a certain action. Need to pick an action and work it.
  • YouTube Page -

Atomic Campaigns

Volunteer and Intern Opportunities

We are seeking volunteers and interns to help with a variety of tasks.

The Creative Trust

Opportunities arise to present the .nyc TLD message in new locations and media requiring creative reconfiguration of our message. These opportunities are presented and addressed on The Creative Trust page.

Things We've Done

To Do

  1. Arrange and/or make presentations to individuals, business, civic, and government organizations. See the local networking opportunities.
  2. Make presentations to Borough Boards
  3. Monserrat on immigrant opportunities.
  • Win ICANN Support - After hearing about our application and from various stakeholder groups, the ICANN's board of directors will make the final decision on issuing a .nyc TLD.
  • Send GIS and IP addresses article to GISMO list. (Tom)
  • Contact Bill on oldline directories.
  • Letters to solp group.
  • Put the Prague presentation on web.
  • NTIA update.
  • Plan .nyc public presentation. Contact ISOC-NY about co-sponsoring a panel on city-TLDs.
  • Work on the Sweet Fruits page.
  • Geographic Mesh of IP Numbers.
  • Get server operating partner.
  • Create accounts on MySpace and Friendster for the issues related to our mission / campaign. Members will be able to us as a friend. Include information about our organization, issues, the campaign with a link to our website.
  • Do somethng like a "startup weekend". See

Supporters

Those providing support for the campaign can be found here.

About This Wiki

This wiki follows up on a 2001 resolution by a New York City community board calling for the acquisition of the .nyc TLD. In 2006, with the TLDs need and benefits increasingly apparent, Thomas Lowenhaupt initiated this wiki. A longtime community board member, his public involvement with the Internet dates to comments filed with the Department of Commerce in 1997 advocating set-asides for entities not then engaged with the Internet. In June 2006, as the opportunity to acquire .nyc rose again, Mr. Lowenhaupt initiated this wiki and other activities to support the TLD's acquisition. In his capacity as the campaign's interim director, he invites all New Yorkers and Internet users from around the sphere to join the campaign.

Storage /Completed Tasks

View/Add to our completed tasks archive.

Resource Links

Key .nyc Pages