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PloneConf2006 Meeting Notes
last modified December 11, 2006 by j_admin
Jackie
Melissa
Jostin Ma University of Houston
Richard Ammerman 7TechNorthWest
Nate Aune Jazkarta
Mike Burgess Spinnaker systems
Bryan Fogleman Net Easy
Kate Wehr University of Washington
Francesco Ciciarci Reflab
Vencenzo Di Somma Reflab
Michael Bernstein Independant Zope Consultant a long time ago did marketing for zope. more into that...
Andrew Hatton OxfamGB
Lee Juramo Design Kill border on marketing for clients'
Peter Frater-Deus Semiotx.com
Godefroid Chapelle
Case Studies on Plone...
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Capitalize on process... Look at OxFam as a great case studies --- serving great needs.
Online Presence and Web Collateral Computer World opportunity
team of reporters:
most valuable is who are clients "dairy farmers" "doing with client"
Stories about wow, chosen over proprietary solutions like vignette.
PR story, competelling. Charasmatic speaker, pitch Plone to reporter, why is it relevant, plone point of view, and customer point of view and sometimes analysts.
What is it that they are doing in their business that helps them get ahead of their competetitors.
Spokesperson.
Scott Kelly from Disney banging head against vignette. Why do we have this.
NEED: Add a press release clause with your clients. Prepare a clients. Pitch clients to local clients.
Help prepare materials
Open Source User Groups in your community...
Business networking organizations.
Most secure, best performance, that was the choice.
What can it do for me.
Case studies for Python helpful? Pythonology.
2 different audience.
Brand information.
Doing foundation work plone.net, integration. business.
PDF congeals summarize information. audience, scales, current clients.
Sharing really pay attention to people, worked with that speak for me.
Invest on community.
YouTube, etc. generate a lot of traffic.
Directly use verticle marketing...targeted stacks...
Make plone.org more successful. Story library what plone can do for you.
these are my people. mailing lists, place for collateral.
Survey what do you need.
Local media ?