I would be up for checking it out. Does sound quite good. anyone else  
in?

s

On Apr 11, 2008, at 10:57 AM, Nick Grossman wrote:

> This could be interesting. I don't think I can go, though.
>
> Nick
>
> ---------- Forwarded message ----------
> From: NYC Usability Professionals Association <rsvp@...>
> Date: Wed, Apr 9, 2008 at 11:33 PM
> Subject: 4/23: Social Influence: Social Media & the Enterprise
> To: nickgrossman@...
>
>
> NYC Usability Professionals Association presents:
> Social Influence: Social Media & the Enterprise
>
> If you think social media is all about clever corporate marketing on  
> Facebook or quirky videos on YouTube, you're missing an opportunity  
> to change your company's entire culture. In fact, social media can  
> affect how companies innovate, test ideas, market, recruit talent,  
> measure performance, and interact with all their stakeholders. In  
> his discussion "Going Social Now," Shiv Singh, head of the Avenue A  
> | Razorfish social media practice, will show you how the enterprise  
> can use social media to craft more relevant and useful user  
> experiences.
>
>
> As part of his discussion, Shiv will discuss how the rise of social  
> media has created a new form of marketing altogether, social  
> influence marketing. He will also discuss research studies that help  
> explain why some online communities are more successful than others.  
> You will walk away from this engaging discussion with user  
> experience strategies to help you design more successfully for the  
> social web.
>
> Speaker:          Shiv Singh
> Date:                Wednesday, April 23, 2008
> Registration:    6:00pm (refreshments served)
>                         Please arrive by 6 to allow time to get  
> through security.
>                         Photo ID required by security to enter  
> building.
>                         It must match the name on the registration  
> list.
> Presentation:   6:30pm to 8:00pm (includes Q&A)
> Networking:     8:00pm to 8:30pm
>                         Dinner at a nearby restaurant: 8:30pm to  
> whenever
>                         (participants pay for their own dinner)
> Location:         Avenue A | Razorfish
>                         1440 Broadway (Between 40th & 41st)
>                         New York, NY 10018
> Cost:                NYC-UPA members: $10
>                         Non-members: $20
>                         Non-members with 1 year membership: $25
>                         Full-time students: $5 (students please  
> provide valid ID)
> RSVP:              NO EMAIL RSVPs ACCEPTED FOR THIS EVENT.
>                         Please purchase a guaranteed ticket at the  
> event registration site:
>                         http://nycupa20080423.eventbrite.com
>                         Please note ticket office will be closed by  
> 4 p.m. Monday, April 21, 2008                                    (2  
> days before the event).
>
> Tickets are refundable until noon, Friday, April 25, 2008 (2nd day  
> after the event) by sending a request to RSVP@... .
>
> Tickets are transferable on or before 4 PM Monday, April 21st, 2008  
> (2 days before the event) by sending a request to RSVP@... .  
> You must notify us, and get a confirmation, of this transfer or it  
> will not be valid.
>
> Members of our parent organization, the UPA (the Usability  
> Professionals' Association), must join the NYC chapter to qualify  
> for member rates.  We encourage everyone to join our parent  
> organization, though you do not need to do so to become a member of  
> our chapter. You can learn more about our NYC organization or learn  
> about our parent organization.
>
> Seats are limited and reservations are first come, first served. We  
> advise you to register early as previous events have sold out and we  
> had to turn people away.
>
> About the presentation:
> If you think social media is all about clever corporate marketing on  
> Facebook or quirky videos on YouTube, you're missing an opportunity  
> to change your company's entire culture. In fact, social media can  
> affect how companies innovate, test ideas, market, recruit talent,  
> measure performance, and interact with all their stakeholders. In  
> his discussion "Going Social Now," Shiv Singh, head of the Avenue A  
> | Razorfish social media practice, will show you how the enterprise  
> can use social media to craft more relevant and useful user  
> experiences.
>
>
> As part of his discussion, Shiv will discuss how the rise of social  
> media has created a new form of marketing altogether, social  
> influence marketing. He will also discuss research studies that help  
> explain why some online communities are more successful than others.  
> You will walk away from this engaging discussion with user  
> experience strategies to help you design more successfully for the  
> social web.
>
> About the speaker:
> Shiv Singh has been with Avenue A | Razorfish since 1999 and has  
> worked in its Boston, New York, San Francisco and London offices. As  
> Director, Global Strategic Initiatives Shiv is tasked with building  
> Avenue A | Razorfish's Social Media capabilities. Singh helps the  
> agency introduce its clients like Carnival Cruiselines, Levi Strauss  
> & Co., and L'Oreal's Garnier Fructis to social influence marketing –  
> or applying social media throughout a client's entire marketing  
> lifecycle to build stronger customer relationships. His role also  
> includes developing strategic partnerships, creating thought  
> leadership and encouraging experimentation with social media across  
> the agency.
>
> He has been a speaker at conferences such as SXSW, the Direct  
> Marketing Association's Leader's Forum and on the Social Computing  
> Panel at the Office 2.0 Conference in San Francisco, CA. He has also  
> published several articles and academic papers on social influence  
> marketing, online community development, social media and  
> collaboration; most recently, "Social Influence Marketing:  
> Strategies & Tactics to Win Customers" and "Think Social Influence  
> Marketing in 2008," published in the agency's 2008 Digital Outlook  
> Report.
>
> In 2005, he founded and led the agency's Enterprise Solutions  
> practice, which helps organizations empower their employees and  
> partners with the information they need to do their jobs efficiently  
> and effectively. He has an undergraduate degree from Babson College  
> and did his graduate work at the London School of Economics and  
> Political Science where he researched social networks. Visit http://www.goingsocialnow.com 
>  for trends, commentary and news affecting the social media landscape.
> ................................................................................................
>
> Our Mission
> The NYC chapter of the Usability Professionals' Association (UPA)  
> seeks to gather members of the marketing, design, technology and  
> research communities who share a common vision: creating websites,  
> applications, and projects that are compelling, intuitive and  
> customer driven. By bringing together professionals from different  
> industries and disciplines and sharing our collective experiences,  
> the NYC UPA hopes to create a forum for learning and professional  
> growth in the New York City metropolitan (and tri-state) area.
>
> Share the Word
> PLEASE FORWARD this email to colleagues, clients, and friends to  
> spread the news about our new organization. Send us any names and  
> emails you would like added to our mailing list at list@...
>
> Newsletter Information
> To subscribe to the NYC UPA announcements list, email  
> list@... with "subscribe" in the subject. You will receive a  
> few emails per month with announcements related to NYC UPA events  
> and official business. To unsubscribe, email list@... with  
> "unsubscribe" in the subject. We do not disclose our emailing list  
> to third parties.
>
> For more information about the Usability Professionals Association  
> (NYC Chapter), go to http://www.nycupa.org/ .
>
>
>
>
> -- 
> Nick Grossman
> nickgrossman@...
> (917) 825-6590
> !DSPAM:4047,47ff7c8317451961014482!

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