3 main targets :

 1) a  beginner / curious people wants:

- quick discovery
- overview of what is possible
- simple code examples

2) a developper wants:

- download
- documentation / API
- advanced code example / technical FAQ

3) a non-technical people (marketing, customer, etc.) wants :

- to check that zope is not a random hazardous project
- check that zope is supported by companies
- check that zope is still alive and maintained